Friday, May 22, 2020

The Story Of The Camp - 1401 Words

The camp was lively with shouts of laughter and partying. The Nazis were celebration news that had come in earlier. B regiment had seized a major town in the western region of Poland. But one soldier guarding the east edge of the camp wasn t feeling the mood. He was stuck on guard duty while he could have been down the hill, drinking the night away with his comrades. The commander just had to pick him for patrols. The 38 year old soldier sat on a large boulder. He was dressed in a camouflage coat, dark grey pants, and black combat boots. His bowl shaped helmet lay in the gravel next to him, along with a standard issue M 1 Gorand strung across his back. He put one hand up to his chest and fingered a sliver dog tag. The soldier had picked it up as a souvenir from a fallen American in a battle just a few days before. He closed his blue eyes and chuckled, thinking of the Allied forces fleeing as they beheld the true might of the Axis powers. His laughter halted as he opened his eyes to reveal dark trees all around him. This wasn’t right. He had been at the edge of the forest, not in it. Especially not as far in to not be able to see the edge. The soldier swung his rifle off his back and quickly shouldered it out of panic after the howl of a wolf echoed through the woods. But wolves weren’t native to Germany. Something definitely was wrong. A heavy breath filled the frightened man’s ears. He quickly turned, rifle aimed, but his jaw dropped as his eyes fell onShow MoreRelatedShort Story : Indian Camp 1114 Words   |  5 Pagestwo short stories, â€Å"Indian Camp† a short story by Ernest Hemmingway and â€Å"Two Words† another short story by Isabel Allende, are very similar but have a few differences. The two stories share theme with both main characters Belisa and Nick. However they are also different when it comes to the purpose of the story and its outcomes. The two short stories are similar in a coming of age sense yet the way the theme is delivered is different as the outcomes of the characters are. The short story â€Å"Two words†Read MoreEssay on Nightfather by Carl Friedman834 Words   |  4 PagesRunning and screaming. Burning and freezing. The survivors of the Holocaust have been through it all. Their stories describe each and every detail of the horrendous events they experienced. Although the book Nightfather is fiction, the stories described depict the actual Holocaust exactly. By dissecting the time period of Carl Friedman’s Nightfather, a reader can understand the elements of fiction and realize the impact of history on fictional literature. This book takes place sometime during theRead MoreHoles Book Vs. Movie Essay794 Words   |  4 PagesDally. The similarities between the book Holes and the movie Holes are the camp Stanley goes to, the way he is treated at the camp, and the treasure Stanley and Zero find in the end. Using this thesis as an example on the next page, I will show you what your essay should look like: Thesis: The similarities between the book Holes and the movie Holes are the camp Stanley goes to, the way he is treated at the camp, and the treasure Stanley and Zero find in the end. Adventure. Danger. PoisonousRead MoreAnalysis Of All Summer In A Day1125 Words   |  5 Pagesin â€Å"All Summer in a Day† and â€Å"Indian Camp†. In â€Å"All Summer in a Day†, the story takes place in the future on planet Venus. All of the children are stuffed up in a classroom, while it is constantly pouring outside. The kids are very happy when the sun finally comes out. On the other hand, in â€Å"Indian Camp† presents a very different early 20th-century rural setting in which Nick and his father take a boat across a river to an Indian Camp. They go to the Indian camp to help a woman going through a toughRead MoreThis Way For The Gas, Ladies And Gentlemen Essay815 Words   |  4 Pages INTRO:Tadeusz Borowski is a polish poet and short story writer who grew up in a time during the holocaust. He published most of his works for the underground press as they were brutally honest from his personal experience. He struggled in search of good moral values despite his Nazi occupation. In his short story â€Å"This way for the gas, ladies and gentlemen† was set in a concentration camp in Auschwitz. The narrator was a polish prisoner who worked under Nazi rule, we can assume it is based onRead MoreCamp X Book Report1559 Words   |  7 PagesTitle: Camp X Author: Erik Walters Introduction: This book report discusses the plot, significant characters, setting (e.g., time of the story took place, historical background), problems and resolutions, themes or messages of the story. A reflection of the author’s writing style will be presented followed by a conclusion. Plot: This story talks about 2 young teenagers during World War II are spending an exciting and intense wartime summer in Whitby. Almost 12 years, George and 14 years old,Read MoreDeath by Landscape - Analysis1723 Words   |  7 PagesCritical Analysis Essay by Wiegand Maechtlen EN 4903 â€Å"Death by Landscape† (1990) By Margaret Atwood Death by Landscape is a short story, written by Margaret Atwood in 1990. The Author is a Canadian novelist, poet and essayist as well as an environmental activist and feminist with many national and international awards for her writings and activities. She was born in Ottawa, Canada and started to write when she was six years old. At the age of 16 she already knew that she wants to become a professionalRead MoreEssay about The Shawl591 Words   |  3 Pages Many times in stories, authors will use the setting to set the stage for the story. The setting is like the foundation of the story, and without one the story seems merely lost. Quite often the setting will build up the story and affect the characters, and the characters behaviors. Against the backdrop of a Holocaust concentration camp, Ozick produces two static characters whose lack of development throughout the story emphasizes the theme of overwhelming hopelessness. In The Shawl Rosa, herRead MoreKey Skills That Companies Look For Managers And Explain Which Might Be Most Needed For The Camp Bow Wow1287 Words   |  6 Pagesmight be most needed for the Camp Bow Wow leaders highlighted in the video. According to Williams, 2014, â€Å"when companies look for employees who would be good managers, they look for individuals who have technical skills, human skills, conceptual skills and the motivation to manage,† (Williams, p. 14). In watching the â€Å"Camp Bow Wow video,† the three broad management skills used are conceptual skills, human skills, and technical skills. From what was stated, the managers at Camp Bow Wow utilized all threeRead MoreNight By Elie Wiesel1661 Words   |  7 PagesNight Sequel Proposal Night is an account of the Holocaust and persecution of the Jewish people, written by Elie Wiesel. Elie Wiesel wrote, â€Å"Never shall I forget that night, the first night in camp, which has turned my life into one long night, seven times cursed and seven times sealed. Never shall I forget that smoke. Never shall I forget the little faces of the children, whose bodies I saw turned into wreaths of smoke beneath a silent blue sky† (Night). Remembering the events of the Holocaust and

Wednesday, May 6, 2020

The World of Cyberspace and its Effects on Social...

Many studies have been conducted on the various features of cyberspace, its connection to social media, and how it influences professional, intimate, and cordial relationships. Although many spectators are convinced that society’s frequent use of cyberspace has taken a turn down the wrong path, cyberspace has opened up many opportunities for professional relationships to establish, such as the relationship between Facebook usage and an increase in work values in Taiwan (Lin, Le, Khalil, Cheng, 2012). However, contradictory results suggest that heavy use of the internet by people may be a factor of producing negative social well-being (Merkle Richardson, 2000). In order to fully understand how social cyberspace affects everyday†¦show more content†¦Everyday usage of cyberspace can affect the social well-being of all who use it as it hinders real world communication among individuals. Relevant Research Internet The usage of the Internet, one well known aspect of cyberspace, has received very mixed reviews since it became a dominant source of information in society. The rapid growth of the internet has allowed for people to increase their circle of friends and associates and maintain contact with people all across the world. Internet usage, in relation to social media sites has allowed for interpersonal, professional, and familial relationships to develop and sustain over time. While in college, many students conduct their work online and use the internet to interact with their peers and professors. Social interactions among students at large, diverse campuses occur almost immediately as students become grouped based on society’s perception of them. Tynes, Rose, Markoe (2013) conducted a study that evaluated online racial climate and how it is perceived by African American and European American students at a university in the United States. Campus racial climate is described as beh aviors, attitudes, perceptions, and expectations surrounding the race and ethnicity of members at the university (Tynes, Rose, Markoe, 2013). African American students are more likely toShow MoreRelated Internet - How Real is Cyberspace? Essay1102 Words   |  5 PagesHow Real is Cyberspace? The term ‘Cyberspace’ was first coined by William Gibson and defined as â€Å"a consensual hallucination experienced daily by billions of legitimate operators† (Gibson 1984, 67). This term has come to shape the evolving universe that encompasses today’s society as Cyberspace is a realm which exists on the Internet and is becoming immensely used globally. â€Å"Online experiences challenge what many have traditionally called identity, as on the Internet many people recast identityRead MoreSocial Media And Its Effects On Society1287 Words   |  6 PagesIt all started with social media, around since the 1960’s and started to thrive in the late 1990’s, that humans began to interact through cyberspace and changed human relationships forever. As the Internet grows to be further accessible to a number of households and public areas worldwide, the greater the immensity its aftereffects have on our lives as well. However, the more the Internet bec omes habitual for humans, the more people become aware of the profound negative influences that come alongRead MoreThe Effects Of Trauma On Children And Professional Adults Essay882 Words   |  4 PagesBased on the Perry reading that outlines the effects of trauma on children (2003) that outlines the alarm reactions, responses to threat, post-traumatic stress, emotional memory impact, numbing, avoidance, hyperarousal and disassociation responses to trauma, it is quite evident that mindfulness would be quite helpful to help youth process their emotions and experiences in a healthy and productive manner. Since traumatic experiences have such a large impact on one’s psychological, emotional and physicalRead MoreThe Cyberspace Will Affect National Security Essay1444 Words   |  6 Pagesthe last two decades cyberspace has been defined as the fifth battleground’ for international relations, with the aspects of cyber war, cyber terrorism, and cybercrime as some of the la rgest threats to the security of the national and international community. (Popović, 2013) With this ‘fifth battleground’ of the cyberspace thrown into the international battlegrounds of old, its effectiveness and effect on the both the modern state and the international bodies of the world, posing the question ofRead MoreThe Internet From A Social and Communications Perspective Essay1720 Words   |  7 Pagesof the internet 6.2 World dependency ïÆ'Ëœ Organizations and corporations/ Commercial Internet ïÆ'Ëœ Education ïÆ'Ëœ Mass Share of the information ïÆ'Ëœ Politics ïÆ'Ëœ Safety (cybercrime, the web economy) 6.3 Impact on personality ïÆ'Ëœ Specifics ïÆ'Ëœ Identity, Anonymity and Role Modeling ïÆ'Ëœ Internet addiction ïÆ'Ëœ Personality conflicts (and reality vs. virtuality) ïÆ'Ëœ Degradation of personality, mental problems) ïÆ'Ëœ Multitasking 6.4 Social characteristics ïÆ'Ëœ Variety of communication ïÆ'Ëœ Social networks ïÆ'Ëœ Internet cultureRead MoreEssay On Cyber Espionage In China750 Words   |  3 Pagesskepticism. It’s the first agreement of any substance on the issue, which is a hopeful sign. China doesn’t enjoy a reputation of carefully adhering to international agreements and there is doubt about whether the agreement will have any practical effect on China’s behavior. Since the early 2000s, cyber espionage issues have increasingly strained U.S.-China relations. All countries engage in espionage, but China is one of the largest and most persistent perpetrators (as is, to be fair, the UnitedRead MoreSocial Media Has Changed Communication1100 Words   |  4 Pages â€Å"Social media has changed how people communicate and interact, how marketers sell products, how government reaches out to citizens, even how companies operate (Kirkpatrick, n.d.).† As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources of purchasing. Social media sites like Twitter, LinkedIn, and Facebook have allowed businesses to market their products and scout for employees. As a result, businesses are nowRead MoreCyber Bullying And The Internet1324 Words   |  6 Pagestoday’s youth is growing up in a technological age which makes the already tortuous period of adolescence even m ore painful. During adolescence we are naturally influenced by others, and constantly, obsessively comparing ourselves to everyone else. In cyberspace the bully has an accessible, almost effortless outlet that, if he so chooses, makes him anonymous. By concealing his identity, unless someone is a cyber-hacking wizard, the victim of his bullying won’t know where it is coming from. This allows himRead MoreFinding Clarity In The Obscurity Of â€Å"Why Privacy Matters†.1283 Words   |  6 Pagesobscurity of â€Å"Why Privacy Matters† In his essay â€Å"Why Privacy Matters† from The Wilson Quarterly, Jeffrey Rosen offers a compelling account of the harmful effects of eradicating our privacy. Rosen ventures into several different fields affected by the ever-growing intrusion of our privacy, offering a rich compendium of illustrations from the real world. From Monica Lewinsky’s fate under her investigation, to a Charles Schwab employee, Rosen offers a prolific arsenal of incidents where the dignity of privacyRead MoreExamples Of Hiding In Plain Sight1398 Words   |  6 Pagesconstituting, in effect, a separate â€Å"personality.† These online personalities may be a part of one’s authentic self or a separate identity altogether. In The Times article, Internet trolls ignore social rules: Expert: Online disinhibition effect means many people feel invincible online, the anonymous author states, â€Å"This is your brain in cyberspace: while in warp-speed from forum to message board to a we bsite, it takes on false identities, speaks with impunity, acts without visible effect and escapes

Null Hypothesis and Yellow Pages Free Essays

There are many reliable sources that are readily available for researching topics, whether it is for personal or professional use. Two of these sources are known as the Internet and the Yellow Pages. Based upon the test performed, to determine if the Yellow Pages will become obsolete in the near future, the following information was found based on the hypothesis and test results that have been recorded in the passage. We will write a custom essay sample on Null Hypothesis and Yellow Pages or any similar topic only for you Order Now There are many people who would prefer the use of the Internet to the Yellow Pages because of the convenience and not having to flip through pages to find what you are looking for. The Yellow Pages have become a thing of the past and is quickly being replaced by new research methods individuals can access via the Internet. In the past twenty years the Internet has continued to grow into what we know today. In 1993 the first primitive search engine was released (Seymour, Frantsvog, Kumar, 2011). Google became the prominent search engine around 2000 by using an algorithm to rank web pages; the desirable pages would be linked more than others based on importance (Seymour, Frantsvog, Kumar, 2011). With the growth of the Internet and the rise of technology, there has been an increase in the number of businesses that use the Internet for marketing (Salehi, Mirzaei, Aghaei, Abyari, 2012). Businesses use the Internet to increase their business and people have easy access to the Internet, which makes it convenient for shoppers online (Salehi, et al, 2012). Our team wanted to determine if the Yellow Pages or printed phone book was becoming obsolete. We believe that with the advancements of the Internet and with the increase of people having smart phones, which have the internet readily available at your fingertips, the phone book is no longer needed and will become an archaic form of obtaining business listings or shopping. To test and evaluate our research issue, we used the five steps of hypothesis testing. In the first step we hypothesized that the Yellow Pages will become obsolete in the near future with the advances of technology such as the Internet. Our team formulated a null hypothesis, which states the Yellow Pages will be proven as a viable research method. The second step was introduced to determine the characteristics of our comparison distribution. We polled 84 people, asking each person two questions. The first question was, â€Å"When looking for a business listing, do you look to the Internet/search engines or the Yellow Pages (hard copy)? † and the second question was, â€Å"If you are going to make a purchase, do you look in the phone book, Internet, or both? † Of the individuals polled, 68 were women and 16 were men. There were two individuals who fell into the under 20 category, three in the 21 to 30 group, 17 in the 31 to 40 range, 18 in the 41 to 50 crowd, 38 in the 51 to 60 set, and 6 representatives of the 60 and over. Our results showed for the first question there were 14 individuals who answered they used the Yellow Pages and 74 who preferred to use the Internet. The second question only yielded five people who answered Yellow Pages while 83 indicated they used the Internet. We set a cutoff point of 50% or . 5 hypothesized means difference of usage among all age groups. This cutoff point was used both as a first method of searching for a business as well as usage in general. The mean for Question 1 was determined to be 3 and for Question 2 the mean was determined to be 13. The Z score for the combined questions was -3. 71. The Z score for the first tail or Question 1 was 1. 64 and the Z score for the second tail or Question 2 was 1. 96. From our research and the data collected, we found that the null hypothesis was rejected. The statistics clearly show that there is over the 50% or . 5 hypothesized means difference. The gap in the Z scores shows a 5. 35 difference for the first question and 5. 37 for the second question. Through our research and statistics, we found the results to be opposite of our null hypothesis which is the basis for the rejection. â€Å"With the rise of local search sites, social media, and mobile directories, the physical Yellow Pages books delivered to consumers’ doors — long a staple of local marketing — are quickly becoming obsolete. According to data from the Local Search Association, total consumer references to print directories declined from 12 billion in 2009 to 7. 4 billion in 2011, and have most likely declined even more since (Jones, 2013, para. 2)†. There might be some interesting news for local businesses that still use marketing strategies through the Yellow Pages. The Yellow Pages is now offering advice in areas such as SEO, online advertising, paid search, and the effects of an online reputation in the social media. Recent findings show that on average, consumers consult two to three sources of information when intending on making a purchase. These sources include the Yellow Pages, but mostly through search engines. The physically printed Yellow Page book may become a part of history, but it will be a while before it is completely obsolete. â€Å"Today, Yellow Pages and search engines dominate the local search space among all media. Last year, 84% of people used a Yellow Pages product and 76% used a search engine to find a local business (Norton, 2011)†. With that said, there are some things to consider when utilizing the Yellow Pages to advertise your business, like reviewing your competitors ads, including a dedicated phone number, immediately creating a working system to track business leads, and including offers exclusively for ad respondents. The data and statistics we collected lead us to the results that the Yellow Pages will soon be outdated. While modern media like the Internet is on the rise, traditional print media will be pushed off the market. The Yellow Pages have found a way to use this change in marketing as an advantage. They now use new modern media to advertise their product as the Yellow Pages online. The Yellow Pages are a name and a brand that people trust, so the concept will never actually be outdated. While the Internet pushes traditional media out of business, like books, newspapers and other print media, those branches have found to be resourceful and will therefore always find a way to survive in today’s ever-changing market. How to cite Null Hypothesis and Yellow Pages, Papers

Sunday, April 26, 2020

Macbeth Essays (382 words) - English-language Films,

Macbeth Macbeth's choice of actions are substantially influenced by the various characters he encounters from the very beginning of the play. In the opening of the play Macbeth is portrayed as a good man. Macbeth is described as brave, valiant a good and hardy soldier also honorable, worthy and wise (I.ii.24). Only after Macbeth meets the witches that his character flaws begin to show. The witches prophecy is cause to Macbeth to think selfishly about being king, and then about the murder of Duncan. (QUOTE) Macbeth immediately becomes much more self-involved after hearing the prophecy than he was shown to be before, as the brave and selfless soldier willing to die for his country. (quote) He starts to have constant thoughts about becoming king and has horrible imaginings about killing Duncan (III.iii.137). The witches are the first influence on Macbeth, but they are certainly not his last. His own wife, Lady Macbeth is very influential on the descions Macbeth makes. As soon as she receives the letter describing the weird occurrences, and the prophecy of the witches that Macbeth has sent to her, Lady Macbeth begins to plot and plan how Macbeth can become king. She decides to pour my[her] spirits in thine[his] ear, and chastise with the valour of my[her] tongue all the impeded thee[him] from the golden round (I.v.23). Lady Macbeth even goes as far as to call upon the spirits to unsex her, and make her more strong, and powerful, so that she can help her husband succeed in his desires (I.v.37) She only gives him encouragement to murder Duncan, and doesn't allow Macbeth to question his thoughts for even one moment. When he does ask the question: If we should fail?'' Lady Macbeth quickly responds ...screw your courage to the sticking place...,(I.vi.60). Macbeth does not even come up with his own murder plan, it is of his wife's. Lady Macbeth even teases her husband about his courage, and his desire to be king, which entices him listen to her. Macbeth has so many outside influences, that it is impossible to determine if he would have continued with his thoughts to kill Duncan without the influence other characters made on him. Shakespeare

Thursday, March 19, 2020

Free Essays on An Insight Into Virtual Reality

Virtual Reality is a creation of a highly interactive computer based multimedia environment in which the user becomes a participant with the computer in a "virtually real" world1 We are living in an era characterized by 3D virtual systems created by computer graphics. In the concept called Virtual Reality (VR), the virtual reality engineer is combining computer, video, image-processing, and sensor technologies so that a human can enter into and react with spaces generated by computer graphics. In 1969-70, a MIT scientist went to the University of Utah, where he began to work with vector generated graphics. He built a see-through helmet that used television screens and half-silvered mirrors, so that the environment was visible through the TV displays. It was not yet designed to provide a surrounding environment. It was not until the mid '80's that virtual reality systems were becoming more defined. The AMES contract started in 1985, came up with the first glove in February 1986. The glove is made of thin Lycra and is fitted with 15 sensors that monitor finger flexion, extension, hand position and orientation. Connected to a computer through fiber optic cables. Sensor inputs enable the computer to generate an on screen image of the hand that follows the operator's hand movements. The glove also has miniature vibrators in the finger tips to provide feedback to the operator from grasped virtual objects. Therefore, driven by the proper software, the system all! ows the rator to interact by grabbing and moving a virtual object within a simulated room, while experiencing the "feel" of the object. The virtual reality line includes the Datasuit and the Eyephone. The Datasuit is an instrumented full-body garment that enables full-body interaction with a computer constructed virtual world. In one use, this product is worn by film actors to give realistic movement to animated characters in computer generated special ... Free Essays on An Insight Into Virtual Reality Free Essays on An Insight Into Virtual Reality Virtual Reality is a creation of a highly interactive computer based multimedia environment in which the user becomes a participant with the computer in a "virtually real" world1 We are living in an era characterized by 3D virtual systems created by computer graphics. In the concept called Virtual Reality (VR), the virtual reality engineer is combining computer, video, image-processing, and sensor technologies so that a human can enter into and react with spaces generated by computer graphics. In 1969-70, a MIT scientist went to the University of Utah, where he began to work with vector generated graphics. He built a see-through helmet that used television screens and half-silvered mirrors, so that the environment was visible through the TV displays. It was not yet designed to provide a surrounding environment. It was not until the mid '80's that virtual reality systems were becoming more defined. The AMES contract started in 1985, came up with the first glove in February 1986. The glove is made of thin Lycra and is fitted with 15 sensors that monitor finger flexion, extension, hand position and orientation. Connected to a computer through fiber optic cables. Sensor inputs enable the computer to generate an on screen image of the hand that follows the operator's hand movements. The glove also has miniature vibrators in the finger tips to provide feedback to the operator from grasped virtual objects. Therefore, driven by the proper software, the system all! ows the rator to interact by grabbing and moving a virtual object within a simulated room, while experiencing the "feel" of the object. The virtual reality line includes the Datasuit and the Eyephone. The Datasuit is an instrumented full-body garment that enables full-body interaction with a computer constructed virtual world. In one use, this product is worn by film actors to give realistic movement to animated characters in computer generated special ...

Monday, March 2, 2020

How to Make Homemade Dry Shampoo

How to Make Homemade Dry Shampoo Dry shampoo is a type of shampoo that you apply to dry hair and blow or brush out, taking excess oil and grime with it. You can buy a dry shampoo, but its super-cheap to make it, plus you get to customize the formula. Here are several easy and inexpensive recipes for homemade dry shampoo. Dry Shampoo Ingredients You can use any of these ingredients as a dry shampoo or you can mix together several ingredients, depending on what you have available. corn starchcorn mealground oatmeal (use a spice mill or coffee grinder to powder oatmeal)baking sodatalcum powder or baby powderarrowroot powder (great for blonde or light hair)cocoa powder (great for dark hair, especially if you dont want any white powder)couple of drops of essential oil (optional, for fragrance) Good choices for essential oil include grapefruit oil, peppermint oil, or eucalyptus oil. If you prefer, you can omit the oil completely or else rub a small amount on your hands and run your hands through your hair to scent it. Example Recipe: 1/4 cup corn starch2 drops peppermint oil How To Use Dry Shampoo Make sure your hair is completely dry. If it is damp, the powder will form clumps. Its called dry shampoo, right?Sprinkle the powder onto your hair from a height of several inches or apply it using an old makeup brush. Your goal is to get an even distribution of the powder, not blanket your head.Either comb the dry shampoo through your hair or use a blow dryer on its cool setting to distribute the powder.You can brush out the dry shampoo or bend down and shake it out with your fingers. Making a Wet-Dry Shampoo Another option is to make a wet-dry shampoo, which contains the same ingredients, plus a quick-evaporating liquid. You can spritz this product onto your hair and brush it out when your hair is dry. Make this type of homemade dry shampoo by adding a bit of rubbing alcohol or vodka to the dry ingredients. Note the alcohol will have a refreshing, cooling effect, but overuse of this type of dry shampoo may cause your scalp to feel dry. Cheesecloth Method If you dont have any of these ingredients or simply dont want to add anything to your hair, another option is to wrap a brush with a layer of cheesecloth. Brush your hair, depositing excess oil onto the cloth.

Saturday, February 15, 2020

Global Strategy - Benchmarking Assignment Example | Topics and Well Written Essays - 750 words

Global Strategy - Benchmarking - Assignment Example In this case, the benchmark is a Swedish furniture giant IKEA. This effect can be felt because it one of the leading global furniture shops who have also felt the effect of fluctuations in profit margins before rising again to achieve its level of competitiveness (Baldegger, 2012). The IKEA pioneered the initiatives of benchmarks by expanding regionally both in Europe and China, the market for its products had risen by 40% despite the fact that its local markets were still not making enough profits. Besides, when the company ventured into the United States Market, it was forced to redesign its commodities so as to suite the need. This led to sudden fluctuation of IKEAs’ market, but was later revived due to market stability and high demand (Peng, 2014). IKEAs’ success in the global market has been highly dependent on strategic benchmarking. This involves laying down all the strategies needed to improve the success of the company. Having realized that the local markets were not giving substantial returns to the company, IKEAs’ ventured into the global market by making modification on its brand to suite the demand of a particular business. In essence, in the United States, the company decided to construct their store layouts to look like typical layout apartments. Besides, the company made joint ventures with the locals, and this was used as a strategy to test new markets (Peng, 2014). The benchmark that has been implemented by this company did not hinder in any way the success of its local markets because these markets were already making losses. Moreover, the company benchmark was based on cost, promotion and design, which differed from one area to another. Therefore, each area was best suit to set up its own business (Peng, 2014). Any business organization who ventures into global markets must be ready to face numerous risks such as the risks of wining the trusts of